ABOUT Belleza

About Us - Belleza: Unveiling Your Beautiful Secret

Belleza was founded in 2009 by the SJS international group. SJS International was established in 1978 and since then has been a leading cosmetics importer and Distribution Company in the region with more than 43 years of expertise and 100+ various brands in the beauty and cosmetics industry. The company evolved from producing corsets and leggings initially to manufacturing bras for beautifying curves for blooming femininity.

Pakistan's top lingerie retailer, Belleza offers a wide range of lingerie collection that brings you confidence and comfort, all in one. Whether you're short or tall, big or small, we have got something for everyone with our product range expanding from swimwear, sportwear, bras, panties to thermals, girdles, and night suit. With over 99+ retail stores across Pakistan and 405+ distribution and trade channels, Belleza is determined to inspire women and create products that make them feel confident both inside and out.

Our Philosophy: Beautiful Secret

At Belleza, we believe that every woman has her beautiful secret. It's the confidence derived from the perfect fit, the comfort of our premium materials, and the style that complements her individuality. Our tagline, "Beautiful Secret," encapsulates our commitment to making every woman feel empowered and beautiful, from the inside out.

Maximum Assortment, Maximum Empowerment

Belleza takes pride in offering the maximum assortment of styles, sizes, and colors. We understand the diversity of women's preferences and body types, and we celebrate it by providing a wide range of choices. We strive to be the biggest women's innerwear destination in Pakistan, both online and offline. Our presence at RIOS signifies our commitment to becoming a one-stop destination for all your lingerie needs.

Shop with Ease, Anytime, Anywhere

Lucky for you, Belleza is now available at your fingertips! Whether on your smartphone, tablet, or computer – shop till you drop without ever leaving the comfort of your space. We boast an extensive online and offline presence, ensuring that Belleza is easily accessible to women across Pakistan. Our online store provides a seamless shopping experience, allowing you to explore our vast collection with just a few clicks.

All-Female Support Team: Here for You

To make your shopping experience even more delightful, we have an all-female support team. Available via live chat, text message, WhatsApp, and phone calls, as well as at RIOS shops, our female team is dedicated to assisting you in every way possible. Whatever communication channel you're comfortable with, we're here to accommodate you. At Belleza, customer satisfaction is our top priority, and our support team is ready to enhance your shopping journey.

Belleza – where your beautiful secret meets confidence, style, and comfort. Explore the world of premium lingerie with us and discover the beauty that lies within.